SMS Marketing for Companies To Increase Revenue & Achieve Sales Target

Uses of mobile phones are increases in last few years so many companies start promoting their products and services in the market through SMS marketing.

To raise brand or company name awareness, unique advertising purposes or may be for marketing purpose many organizations making use of Bulk SMS Service as their marketing strategy.

SMS marketing or mobile marketing includes 2 kinds of SMS:

·       Promotional SMS:

Promotional SMS Service Provider India allows companies to send promotional bulk SMS to clients, stake holders, channel partners, etc. Promotional SMS is nothing but marketing strategy developed to promote particular brand or set of services.

The companies can get the suitable packages for promotional SMS and make the most effective use to convey the information regarding the latest releases, offers, discount schemes and referral commissions and so on.

·       Transactional SMS:

Transactional SMS services are not used for publicity or marketing purposes. These short messages serve as the triggers for continuing the ongoing transaction as a safety measure against the frauds and breaches while shopping online and utilizing different banking facilities.

Transactional SMS services needs more secured gateway than promotional SMS service. So the security parameters of Transactional SMS in India are taken into consideration while selection service provider for transactional SMS by the industry.

Transactional SMS should be delivered fast to the recipients in order to verify the OTP. Service providers used for transactional SMS service should be trusted and reliable because transactional SMS are most of the time used for banking purpose.

·       Bulk SMS packages for effective branding:

 The Bulk SMS service is utilized as a tool to reach out to a large target audience. The companies can convey their concerned propaganda to thousands and millions of existing and prospective customers for increasing brand awareness.

Bulk SMS Service Provider in India can generate tremendous number of leads and grab attention of multiple people. Bulk SMS service is having high success rates in comparatively low cost. So many organizations used this approach for advertising about their services and products.

Bulk SMS can also be scheduled on particular time related to the occasion on that time all the SMS are send automatically to selected recipients. Many industries used this way to send New Year and Diwali wishes to their customer on time.

Bulk SMS in Chennai is also used by educations institutes to inform students and staff about the various notices in more efficient way. This is the best way grab attention of large number of people simultaneously.

Improving the reach among the target audience:

With the help of SMS marketing or mobile marketing organization can stay in touch with their new and existing clients. This can help to build a relationship with them which can create a positive impact of organization brand in customers mind.

Many factors needs to be consider while selecting service provider for SMS marketing which involves security, reliability, 24/7 customer support, instant delivery of SMS, quick report of everything at anytime.

Service provider also need to provide you simple developer API which company can configure on its website or mobile app for personalized use.

Reach Out To Target Audience By Adapting Prominent Bulk SMS Service

Mobile revolution changed the life in full swing in the last two decades. Though the internet has become influencer the basic features of the mobile phone cannot be replaced which includes call services, SMS services etc. Various companies allow their service information via messages to have a touch with the customers.

The customer can get informative text on any kind of cell phone. The service providers prefer SMS services to reach out the customers at large. The Promotional Bulk SMS in Chennai provide their services to the clients for different purposes

- Promotion

- Launching new product

- SMS reseller service

- Offers

- Important notice

- Transactional information

- Invitation

- Appointment instructions

- Alert services

The SMS service providers are keen to serve the best services to the customers. One of the fastest ways for marketing is having a bulk SMS service.

For instance, the most acquired service which includes promotional and  Transactional SMS API in India.The company providing SMS service has the efficiency in sending electronic text messages in large quantity. The service is provided to the clients in affordable package form for the specific period of time.

API services

Best application programming interface i.e. API service assist in sending the SMS in bulk. The API is supported with URL basis through HTML, json, xml files etc. The concerned support helps to the software, websites, application in sending the SMS to a large database.

The prominent and secure API acts as the tool to send promotional and transactional activities. The main activity of the SMS API Provider in India is to send the OTP or alerts to have safe transactional affairs. The API assist in secure transaction moment by delivering onetime password to the customer ID that is registered mobile number.

This feature is made available to the customer at no setup cost. This enables the customers to opt for the service for free and only need to charge for the services continuation.

SMS gateway

 The SMS gateway is nothing but the actual process of sending the SMS from a cellular network. The SMS gateway provider in Chennai helps in proceedings of the software and applications used for sending the messages.

The SMS gateway allows the customer to send the SMS to a huge database by making the server active in a constantly 24 x 7. The gateway performs an incorporation prop up with the network and software or the application to send the SMS to the database in an easy and fastest way.

Traits of having bulk SMS services

a. Scheduled SMS service

b. No excessive charges

c. Timely delivery reports

d. Simple look up

e. Speedy service

f. Affordable cost

g. Technical support

h. Exciting deals and offers

i. Excel plugin service

j. Language support

k. Secure sending

l. Tracking the services

Mobile Marketing offers Highest Flexibility, ROI & Targeted Reach- Know how?

In any business, marketing is the only way to inform your customers about your product and services.  With the advancement of technology, mobile marketing has become one of the most effective marketing tools to deliver your business messages to your prospects. Mobile has become an inseparable part to human beings, people are so much attached to their smartphones that these days they check their phones at least thrice within an hour, that’s why it has become the most affordable medium to grab the customer’s attention. The most crucial part of this form of advertisement is the flexibility it offers, it allows business houses to send personalized and highly segmented, targeted messages to the potential leads. Transactional SMS in India is the best way to engage a large audience, by sharing useful information with them such as announcing product launches, special offers, and much other information. This form of advertisement has the widest reach in comparison to any other form of traditional media because of the wide use of smartphones and falling data prices.

Things to consider while using Mobile Marketing

Choose the right Company: Probably this is the most important part, you need to find a reliable Transactional SMS Service Provider India which has the resources to deliver your message instantly to anyone in any part of the world. For this, the internet is the perfect place to begin your search.

Messages should be short & Eye Catching: In today’s world people hardly have time to read your long messages so you need to be short & precise to catch your customer’s attention. There is a large number of SMS gateway provider in Chennai whom you can choose for bespoke and timely delivery of your messages to your targeted customers.

Know your customers: Simply broadcasting your messages to everyone is not going to land your customers, you need to know your target audience whom you want to focus depending on your product category. For this, you need to go with that SMS API Provider in India which has access to large contact database of people belonging to different age groups and region. So businesses houses must look towards mobile marketing to cut the noise of competition and target the right audience.

Make sure your customers are aware: You need to make sure that people know about your company because in any form of business trust is the most integral part. First, you need to ensure people are familiar with the line of products you offer so that your messages are able to grab their attention on the first go.