3 Reasons Why You Need a Bulk SMS Provider in Your Marketing Campaign

Bulk SMS services have become a huge trend in Asia, especially in India. With so many different brands competing with each other for the same pool of audience, it is extremely important to have more rigorous marketing techniques. With bulk SMS, the right target audience can be reached at the right time and place.

There are tons of companies these days that provide excellent bulk SMS services to brands all over the country. Right from supermarkets to online e-commerce websites, there is a huge market for such services. Are you planning to take your marketing campaign up a notch? Here are a few benefits of including a bulk SMS service provider in India in your marketing campaign.

Better campaign reach
The marketing campaign reach can easily be improved with a bulk transactional SMS in India service. A lot of brands use this service during their seasonal discounts to either drive traffic to their websites or in stores. Certain discount codes are also provided to the customers in their SMSs which can be used in the stores.

When you get the right target audience for your SMS, you ensure a good reach for your brand.  Since SMSs are more personal, the person checks the message to clear the notifications on the phone. This helps your brand get at least the initial interaction with the customer which helps push the purchasing cycle further.

More conversions to sales
When you have a marketing campaign that uses a promotional SMS service provider in India, it becomes easier to convert the clicks to sales. The call to action is not only clear but also extremely easy to click-through as well especially when it is a promotional message. A lot of companies nowadays send a permalink in the message which further helps in getting a good click-through rate.

This makes it easier for a brand to promote its new launches, sell its discounted products as well as get more reach campaign reach. It is essential to choose the right SMS service provider that helps you in bulk SMS to DND numbers in India as well. This further helps to get better sales conversions.

Improves brand recall and customer interaction
When you customize the SMSs in bulk for your target audience, it shows that the brand cares about its customers. It helps the customers to relate with the brand not just for their products but also as a daily reminder or notification for brand recall. With regular SMS updates, the customer never really forgets about the brand which keeps the loop open for interaction!

For example, most e-commerce websites send out bulk SMS notifications to customers who haven’t checked out items in their e-shopping cart. This pushes the customer to make the final purchase while being reminded of the brand.